Product Story & Guide

History Black by Bacardi, often known as Bacardi Black or Carta Negra, extends the 1862 Bacardi legacy of charcoal filtration and oak maturation, created to deliver a darker, bolder rum profile inspired by heavily charred barrels and the brand’s Maestro de Ron blending tradition. It evolved as the richer sibling to the house’s gold and white rums, positioned for cola highballs and classic dark-rum cocktails while retaining a smooth, approachable character.